If you live in the Seattle area, walk through Seattle Center and tell me what you see. I'll bet you see Toyota Tundra flags and banners just about everywhere. It's a revenue opportunity for the city of Seattle and a new advertising technique for Toyota. It's also a way to break through the clutter. Between the events at Seattle Center, tourists hitting the Space Needle, people visiting Pacific Science Center just steps away, there are millions of people who will see these Toyota Tundra signs and banners. Plus on some special occasions they actually have the trucks out there. It's breakthrough advertising and Toyota owns the space. It's brilliant.
