Digital 3000 -- Digital Media Strategies and Solutions: Febreze Sniffs Out New Target: Dorm Dwellers!

Tuesday, October 30, 2007

Febreze Sniffs Out New Target: Dorm Dwellers!

Yes it's true, P&G is using Facebook because as their ad agency say, "mainstream media buys are not effective for 18- to 22-year-olds." The campaign is targeting a new demo: coeds. According to a new survey of college students, Facebook beat out MySpace as the most popular social-networking site for the 18-22 year demo. So now welcome to "whatstinks.com." Features include: the "Dank Game," a video game where players are armed with bottles of Febreze to attack dirty socks and boxers, and a "What Stinks" news feed that gathers news of smells all around the world. Ahhhhh, what's next...smellovision?

http://adage.com/article?article_id=121535

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Joe Barnes is a highly sought-after digital media marketing strategist, conference speaker and trainer.

He consults on major media, social/digital media, strategic communications, public relations, and marketing initiatives. His clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies.

Joe understands and leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement. He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.

Joe is known for his passion for innovation and the customer experience, combined with a sound understanding of consumers, social networks, and brands.

As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism.

He’s a lecturer at the Albers School of Business and Economics Seattle University; he has an MA Degree; is quoted in two books; is on several boards; and is a certified Leadership Trainer.

Contact Joe Barnes: joe@digital3000.net

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Digital 3000 -- Digital Media Strategies and Solutions

Tuesday, October 30, 2007

Febreze Sniffs Out New Target: Dorm Dwellers!

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