There are people from some of the biggest advertising agencies across the country and others who flew here from around the world.
We've heard how Dell is doing it, what Microsoft is doing to ignite word of mouth marketing, how Toyota is working to use word of mouth marketing to have two way conversations with its customers.
We've had the pleasure of hearing from "The Grand Poo Bah," Richard Tait (left), one of the two founders of Cranium who gave us what he considers to be the secrets of a great company that became successful without advertising:- Create a "culture" not a company.
- Develop a culture in which everyone has a chance to shine.
- Everyone should celebrate their successes. Celebrate the moments when people shine.
- Build products that customers love.
- Break through the clutter. [That means taking marketing risks].
- Never forget your customers are your best sales force.
- LISTEN to your customers.
