Great story by Emily Steel in the Wall Street Journal about a new Toyota campaign and the power of YouTube. The automaker is rolling out a new comedy-themed campaign for its 2009 Corolla sedan on YouTube next week. This is a BIG move for Toyota. Emily reports it is one of the most expensive campaigns ever on YouTube---$4 mill. Toyota also is sponsoring a sketch-comedy contest on the site called "Sketchies," where users can post funny videos with the chance to win as much as $25,000.
http://online.wsj.com/article/SB120485739329518557.html?mod=e-commerce_primary_hs
