A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online. According to the report:
- The wealthy average membership in 2.8 social networks, with an average of 110 connections.
- They are intolerant of opt-out techniques, with 65% saying that having their personal data given out without permission would cause them to disconnect; 63% have an interest in "do not track" lists.