There are 38-million Gen Y'ers in the USA (18-28 years old) and here's a new stat that should get your attention: They spend more time online than watching TV. That's according to Forrester Research’s 2008 North American Technographics Benchmark survey.Gen X, made up of 29-42-year-olds is heavily into texting with cell phones---61% of Gen Xers do it today, up from 49% in 2007.
Charles Golvin, principal analyst at Forrester Research says, "Gen Xers use technology when it supports a lifestyle need, while technology is so deeply embedded into everything Gen Yers do that they are truly the first native online population.”
http://www.marketingcharts.com/television/forrester-technographics-benchmark-survey-gen-y-a-generation-apart-5344/?camp=newsletter&src=mc&type=textlink
