From AdAge.com comes this story....Since pulling all its national TV spending in January, Century 21 Real Estate has been making digital the focus of its marketing efforts in a bid to make lead generation more efficient. This week, the company is venturing into the next phase of its digital transition via online radio, social networking and Twitter. © Crain Communications
For the past month, the company has been using a new online radio show, a co-production with BlogTalkRadio called "C21 Talk Radio," to brand the conversation around the housing market.
Alan Levy, president and co-founder of BlogTalkRadio, said more brands are tapping into social-media platforms such as online radio because of their ability to create a long-form dialogue. Of course, Century 21 isn't turning a blind eye to Twitter, Facebook and YouTube, all of which are part of the company's new C21 Communities social-media platform. Century 21 is hosting its first Tweetup today, in San Francisco, under the Twitter tag @c21sftu.
Century 21's online 'Mother-in-Law' campaign logged more than 32 million impressions in two and a half months.
