Story in adage.com is worth noting....in a recent Twitter promotion brought in 150% of a recent day's business for Naked Pizza in New Orleans, a company hoping to go national.
Adage.com reports, "Berry Chill, a yogurt shop with three Chicago locations, has been using Twitter to send out "Sweet Tweets" -- promos that require users to show they're Twitter followers of the store. In a month, they've logged 700 followers. The last big promotion gave away 1,100 yogurts with sales the same as the day before."
Suggestions:
Don't blast promotions incessantly. Intersperse them with other nuggets of wisdom or news related to your products and industry or neighborhood.
Twitter's immediacy is its biggest strength -- so use it to pump up business during lulls or discount last-minute unsold goods.
© Crain Communications
