Great story on MediaPost.com today that's very revealing....
According to new data from the Pew Internet and American Life Project nine in 10 Internet users ages 18-29 use video-sharing sites, up from 72% one year ago. In fact..get this...watching online videos on sites like YouTube is more prevalent than the use of social networking sites. And there's another big finding: Over the past year, the share of online women who visit video-sharing sites has grown substantially--from 46% in 2008 to 59% in the latest survey.