How To Market To The Digital Mom

Great post by Tracey Hope-Ross "How to Market to the Digital Mom." Tracey says moms increasingly view traditional media as intrusive and disruptive. Social media cuts through the clutter. Moms use social media to swiftly pass along ideas and product assessments to others. She says the majority of moms are "social researchers" who seek out online reviews.

She says to connect work realistically within moms' daily schedules. Intimate events and parties can be used as catalysts to ultimately drive sales and attendance to larger brand events in the area. Social media provides creative new ways to establish or augment connections with moms.