Speaking in Southern California

I’m pleased to let you know I'll be speaking next week at the fall conference of ACA (American Campaign Association) Southern California and Hawaii. I’ve been invited to be their keynote speaker and also facilitate two breakout sessions.

I’ll be speaking on:

· Tapping into the Future of Marketing – The Why - making a case for social media as an effective marketing technique.

· Simple, Effective Marketing Campaigns– The How - practical strategies to engage one’s camp community and keep them coming back.

Breakouts:

Ethical & Social Media Guidelines – how to create procedures & policies for one’s organization to avoid the pitfalls of social media (i.e. negative, inappropriate postings, etc…)

Blogging, Twitter, LinkedIn & Facebook – What Makes a Successful Posting - the practical “how to” for each site as well as how to effectively drive customers to your organization’s page.