It's All About The Customer Experience. How You Can Use Great Storytelling and the Dynamic, Interactive Tools of Social/Digital Media to Listen to Your Customers, Collaborate, and Create Community! The Future is Content, Communication and Collaboration. Social Media Marketing.
Monday, November 16, 2009
We Are at the Early Stages of "Social TV"
Advertising AgeTo try and hold audiences the networks are now turning to Facebook, Twitter and the like....at least that's the latest from AdAge.com. Using new social-media tools, producers are trying to build up their old-media offerings and beef up their audiences for advertisers. John Moore, exec VP-director of media services at Interpublic Group's Mullen agency says, "We are in the early, early stages of what is now kind of being deemed 'social TV.'" He expects Twitter, Facebook, MySpace and various widgets will be packaged with a new breed of TV sets.
Companies that produce TV shows are trying to monitor when fans talk about the programs, then harness that chatter as another tool for sponsors. Time Warner's TBS ran a scroll of selected tweets from fans of its new late-night "Lopez Tonight" show on high-definition screens in Times Square and in about 300 bars around the country. Walt Disney's ABC recently unveiled a new feature for its ABC.com video player that allows users to read comments from show producers and writers, while adding their own commentary, also sharable on Facebook.
Joe Barnes is a highly sought-after digital media marketing strategist, conference speaker and trainer.
He consults on major media, social/digital media, strategic communications, public relations, and marketing initiatives. His clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies.
Joe understands and leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement. He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.
Joe is known for his passion for innovation and the customer experience, combined with a sound understanding of consumers, social networks, and brands.
As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism.
He’s a lecturer at the Albers School of Business and Economics Seattle University; he has an MA Degree; is quoted in two books; is on several boards; and is a certified Leadership Trainer.
Contact Joe Barnes: joe@digital3000.net
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· 25 Ways to Drive Traffic to your Website
· Social Media Ethics: How to create a plan of disclosure that protects your organization, yet leverages all of your social media marketing possibilities!
· Mastering Facebook: How to effectively showcase your company/organization and build your brand.
· Mastering Twitter: How to use Twitter effectively to build brand awareness and brand understanding, and customer engagement.
· Mastering LinkedIn: How to use LinkedIn for brand understanding and to generate revenue.
· Mastering YouTube: How to use YouTube effectively to build brand awareness and brand understanding, and customer engagement.
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