Tuesday, July 30, 2013

What You Can Learn From Pitbull


If you think you are a "branding" expert -- think again, and let me re-introduce you to the artist known worldwide as Pitbull.


Armando Christian Pérez is an American rapper, songwriter, and record producer who has taken his music worldwide, but that's not today's story. 


Pitbull--the brand--has demonstrated how quickly a person can become a "brand" with many lessons to be learned.


ABC's Nightline did a great story on Pitbull that I invite you to watch.