Ten Tips to Tweet Your Way to Success
©
Joseph Barnes, www.Digital3000.net
1. Be Timely:
The window of news passes quickly: if you are retweeting, do it quickly. If you
are retweeting, add a few words of your own because some people avoid retweets.
2. Use the words “how” and “why” in your tweets. A reader is much more likely to
want to know “how” to do something or “why” something happened than just
tweeting your content.
3. Be simple, clear and to the point. Too many abbreviations and you may lose your
reader.
No: #iphone5s
Disappointing @cnet cnet.co/1eB8rsO
Yes (from CNET): Five disappointing things about the
iPhone 5S cnet.co/1eB8rsO
4. Use the 70/30 rule: Want to be known as a thought leader? 70% of the content
should be your own curated content and no more than 30% retweets.
5. Shorter Tweets Are Better Than Longer Tweets: “There’s no magical length for a
Tweet, but a recent report by Buddy Media revealed that Tweets shorter than 100
characters get a 17% higher engagement rate.”
6. Keep it conversational: “Write a Tweet like you’re having
a conversation with a good friend. Strive for a genuine, approachable
communication style. Stay away from “marketing speak”—it’ll go a long way in
making your voice your own.”
7. Tweet Often: “Like timing, Tweet frequency depends on a number of variables such as
your audience, purpose and business objectives. That said, a good basic rule is
between three to five Tweets per day.”
8. Engage other Twitter users in conversation using @replies and mentions. The
@reply feature is intended to make communication between users easy and
seamless.
9. “What makes people share? Funny, helpful, newsworthy or
inspiring content. When you write a Tweet, imagine how your followers will use
it. How will it help them? Every Tweet should have a purpose.”
10. Tweet exceptional content: “On Twitter,
there’s a pattern: the most retweeted content tends to contain links, pictures,
videos or quotes. Paste a link of any length into the Tweet box and it will
automatically be shortened to fit the 140 character limit.”
