Change is happening rapidly and a new demographic shift may be predicting the future.
There's a very interesting story posted on PSFK.com about this shift and how it can affect the future of television programming.
"In collaboration with the minds behind The Curve Report from NBCUniversal Content Innovation Agency, PSFK is investigating the future of video and how it is changing the face of television. Video has become much more than just something people experience in their living rooms or in the movie theater."
"According to data gathered in The Curve Report, “Three of the top five platforms on which Generation X and Y regularly watch videos—YouTube, Netflix, and Facebook—didn’t exist a decade ago; and 67% of 18- to 49-year-olds say that the way they watch video today is radically different from just a year ago.”The specifics of how, when and where people access their entertainment has dramatically changed. Not only is this shaking up the way traditional broadcast media is being delivered, but it’s also opening up the avenues for new innovators and producers to take shape.”
Source, The Curve Report
"Particularly over the past few years, this trend has been accelerating dramatically. A recent Nielsen study found that 38% of Americans ‘use or subscribe’ to Netflix, up from 31% last year, 18% use Hulu and 13% use Amazon Prime Instant Video. The study also found 88% of Netflix users reported watching three or more episodes of a TV show in a single day, and 45% said they watch original series that are created by various streaming services."
"It is apparent that the media landscape is rapidly shifting, but in order to make sense of these changes we must ask ourselves what’s next? What is this all building towards and how does it affect the future of video? As Jeff Wachtel, President and Chief Content Officer of NBCUniversal Cable Entertainment stated, “Everybody is asking, ‘How do you define television?’ but I think the real question is ‘How do you define content?’ Content is a renewable resource. Content—great stories—survives and actually thrives across platform changes.” Looking ahead, the future of TV as a relevant platform will depend on how well producers adapt to this new idea of content."
