Are you a "mesher" or a "stacker?"
Forget "selfies." The new words being used are "meshers" and "stackers." These come to us from an excellent Ad Reaction survey by Millward Brown "Marketing in a Multi-Screen World."
How are they defined and how are they different?
Meshers are people who use simultaneously use the Internet to interact with the TV show they are watching -- 24% of us are Meshers.
Stackers are people who are watching TV and simultaneously using the Internet to check Facebook, Twitter, Google, etc. -- 76% are Stackers.
What does this research tell
us? "The biggest multiscreen marketing
opportunity is shifting (65% of screen time).
Brands can take advantage of shifting by using synergistic multiscreen
campaigns."
