Number of people following retailers on Instagram is growing far faster than it is on Facebook!

Just out from BI Intelligence!

There are currently more people following retail brands on Facebook than there are on Instagram, but that could change within a few years, according to a new study released by marketing firm Yesmail.

The average retailer on Instagram has 300,000 followers, which is more than on Twitter (250,000 followers per retailer), but still far less than on Facebook (2.8 million followers per retailer). That said, the number of consumers following retailers on Instagram is growing at a far faster rate than on other social platforms.