Digital 3000 -- Digital Media Strategies and Solutions: Power of Social: How Social Media Rallied In Support of #IStandWithAhmed

Thursday, September 17, 2015

Power of Social: How Social Media Rallied In Support of #IStandWithAhmed

Case Study: How quickly people rallied behind Ahmed Mohamed, the 14 year old boy from Irving, TX, arrested for taking a homemade clock to school.

As you probably know by now, he was hoping to impress his teachers with his technical skills, but they thought it was a bomb. Using the hashtag #IStandWithAhmed the internet buzzed about this kid for all of the right reasons.

Social Times reports: "According to data from ListenFirst Media, #IStandWithAhmed was tweeted 1.3 million times and the profile @IStandWithAhmed mentioned 118,000 times. Mentions of both the hashtag and the profile peaked around midnight on September 16."

Per Pixlee, #IStandWithAhmed has reached 56.8 million people across Twitter & Instagram. On Instagram, posts with the hashtag have gained 99,000+ likes.

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Joe Barnes is a highly sought-after digital media marketing strategist, conference speaker and trainer.

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He’s a lecturer at the Albers School of Business and Economics Seattle University; he has an MA Degree; is quoted in two books; is on several boards; and is a certified Leadership Trainer.

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Digital 3000 -- Digital Media Strategies and Solutions

Thursday, September 17, 2015

Power of Social: How Social Media Rallied In Support of #IStandWithAhmed

Case Study: How quickly people rallied behind Ahmed Mohamed, the 14 year old boy from Irving, TX, arrested for taking a homemade clock to school.

As you probably know by now, he was hoping to impress his teachers with his technical skills, but they thought it was a bomb. Using the hashtag #IStandWithAhmed the internet buzzed about this kid for all of the right reasons.

Social Times reports: "According to data from ListenFirst Media, #IStandWithAhmed was tweeted 1.3 million times and the profile @IStandWithAhmed mentioned 118,000 times. Mentions of both the hashtag and the profile peaked around midnight on September 16."

Per Pixlee, #IStandWithAhmed has reached 56.8 million people across Twitter & Instagram. On Instagram, posts with the hashtag have gained 99,000+ likes.

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