Thursday, June 2, 2016

Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million!

Big news in Bloomberg and AdWeek: Snapchat has now reached over 150-million users each day.  This makes Snapchat more popular than Twitter when it comes to active daily users.

Bloomberg reports that "Twitter was once the largest social network after Facebook Inc. but has since been surpassed by Facebook’s other apps, including Instagram, Messenger, and WhatsApp."

Bloomberg goes on to report: "Snapchat has made communicating more of a game by letting people send annotated selfies and short videos. It has allowed people to use its imaging software to swap faces in a photo, transform themselves into puppies, and barf rainbows. (In March, Facebook said it acquired the startup behind an app called Masquerade, which offers similar photo-manipulation tools.) 

Snapchat encourages people to visit the app frequently with features such as the "Snapstreak," which counts the number of consecutive days they’ve been communicating with their closest friends. Snapchat’s other content, such as news and Live Stories, disappear after 24 hours.