"Social Engineering - How to Scam Your Way into Anything."

There is a great talk on TEDx San Antonio by Brian Brushwood, the author of "Social Engineering - How to Scam Your Way into Anything." He is the founder of "Scam School" and while his tools and techniques may be somewhat unusual, they do work and are supported by research. It's funny, interesting and will give you a new perspective on the art of persuasion and influence.