Great article in Adweek.com about a new study by the Keller Fay Group citing Coca-Cola as the most talked-about brand in the country. Why is this important? Because soda isn't particularly "buzzworthy."Katie Bayne, CMO at Coca-Cola, North America, said: "We're actively and consistently fueling buzz through innovative efforts like the nearly 11 million-household My Coke Rewards program . . . top-rated Super Bowl and Internet advertising, and an Olympic program that connected the world over a Coke."
Publish Post
