Showing posts with label web TV. Show all posts
Showing posts with label web TV. Show all posts

Wednesday, March 7, 2012

Now will you believe me? For marketers---It's all about the content!

I've said this many times before and I will say it again: If you are in any facet of marketing, It's All About the Content! 

It's about the stories you tell on Facebook, in your newsletters, on your websites, in your paid commercials, and in the videos you shoot.

NEW: Now from TechFlash comes this  development:

"Analysts are expecting Amazon.com Inc. to begin producing its own original television programs soon."

Fortune reports that Amazon's television programming unit is headed by a TV production veteran in Los Angeles who previously worked at the Comedy Centralnetwork. The story quotes analysts who believe that Amazon, which now is publishing its own books, would be smart to begin producing its own TV shows.

There has been previous speculation about Amazon's possible move into TV production. Amazon formed Amazon Studios in 2010, soliciting screenplays from writers at the time.

Tuesday, June 15, 2010

One-Third of Internet Users Watching Web TV


Great post showing the habits of web TV viewing in MediaPost by Mark Walsh.

It shows a third of adult U.S. Internet users will watch full-length television shows online this year on a monthly basis, according to new data from market research firm eMarketer. That proportion is expected to grow to 39% next year as watching TV online increasingly becomes a mainstream activity.


That growth has been steady over the last few years. A major factor in expanding the audience for long-form content has been Hulu.

The increase in Internet-enabled TV sets and other viewing devices such as tablet computers should also boost the trend.