Avoid Trouble: How to Create a Social Media Policy For Any Business

Find out what's at stake for your business and how to create a policy in easy steps in this new book.

Order your copy of Social Media Media Ethics Made Easy at  Business Expert Press

Available at Amazon: http://amzn.to/2t2wFrQ

Print Price: $34.95

E-book Price: $19.95

Year of Copyright: 2017

Number of Pages:  120

Print ISBN:  9781606498521

E-book ISBN:  9781606498538

Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it.

The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.

Joe Barnes is a highly sought-after digital media marketing strategist, conference speaker and trainer. He consults on major media, social/digital media, strategic communications, public relations, and marketing initiatives. His clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. Joe understands and leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement. He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. Joe is known for his passion for innovation and the customer experience, combined with a sound understanding of consumers, social networks, and brands. As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism. He’s an educator at Seattle University; has an MA Degree; is quoted in two books; is on several boards; and is a certified Leadership Trainer.

Contact Joe Barnes about speaking to your group: joe@digital3000.net

A Warning for Bloggers---The FTC May Be Reading!

Yes it's true. If the Federal Trade Commission follows through with its proposed plan to start regulating viral marketing and blogs you may have to start thinking twice about blogging! This is NOT the tweet smell of success! Michael Bush writes about it in AdAge.com.

"As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they're promoting, along with the product's marketer."

The FTC guidelines apply only to bloggers and others compensated to promote or review a product. There are no legal implications for social-media sites such as Facebook or marketer sites such as Amazon, where consumers often post product reviews. Before FTC commissioners vote on the revisions this summer, they will review all the public comments.