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"Each
year, the WVU Integrated Marketing
Communications (IMC) graduate program hosts the INTEGRATE
conference in Morgantown, WV. Attendees explore the latest IMC techniques and strategies with
faculty and industry professionals. Transform your career through innovative
workshops and breakout sessions, and participate in thought provoking
discussions about trends in our industry." (Click for pictures and tweets!)
The conference concluded with the keynote dinner at Milan
Puskar Stadium's Touchdown Terrace. Attendees heard from speaker Jane Schachtel
(left) - Global Technology Lead at Facebook.
The Integrated Marketing Communications
(IMC) graduate program at WVU’s P.I. Reed
School of Journalism is
offered exclusively online with no on-campus classroom attendance required.
This enables a student to earn a valuable master's
degree or professional
certificate in this
fast-growing field from anywhere in the world.
In the WVU IMC program,
communications professionals learn to re-align their marketing activities to
ensure a constant flow of information to consumers from a variety of media.
Students earn a practical, customizable graduate education that is designed to
equip them with the skills to emerge as leaders in the field. One hallmark of
the WVU IMC program
is its learn-it-today, use-it-tomorrow focus that is built into the curriculum. Students are able to take the
knowledge they gain in the classroom and immediately apply it to the challenges
in their professional lives.
The program is taught by a diverse
faculty – from
marketing directors to academics to entrepreneurs – who are recognized leaders
in their fields.
The IMC program is
also renowned for its flexibility. Most IMC students
continue to work full-time while earning their degree. All IMC courses are asynchronous, allowing students to
participate at anytime, from anywhere in the world.
