There is a great talk on TEDx San Antonio by Brian Brushwood, the author of "Social Engineering - How to Scam Your Way into Anything." He is the founder of "Scam School" and while his tools and techniques may be somewhat unusual, they do work and are supported by research. It's funny, interesting and will give you a new perspective on the art of persuasion and influence.
Showing posts with label influencers. Show all posts
Showing posts with label influencers. Show all posts
Tuesday, December 27, 2011
Monday, June 22, 2009
The NEW Power of Moms!
Good post recently by Lolita Carrico on MediaPost's Engage Moms about the power of moms...and every marketer should read this one.
According to a recent eMarketer report, 50% of moms find online reviews from "others like me" to be a valuable source of information.
So, how do marketers get involved in effective sampling and word of mouth campaigns? Some pointers:
1. Target the recipients of your product
2. Look for a partner with an engaged community
3. Continue to engage with your influencers
Word of mouth strategies are effective on many levels. The key is to be authentic in your outreach and expect authentic feedback in return.
(c) MediaPost.com
According to a recent eMarketer report, 50% of moms find online reviews from "others like me" to be a valuable source of information.
So, how do marketers get involved in effective sampling and word of mouth campaigns? Some pointers:
1. Target the recipients of your product
2. Look for a partner with an engaged community
3. Continue to engage with your influencers
Word of mouth strategies are effective on many levels. The key is to be authentic in your outreach and expect authentic feedback in return.
(c) MediaPost.com
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