Avoid Trouble: How to Create a Social Media Policy For Any Business

Find out what's at stake for your business and how to create a policy in easy steps in this new book.

Order your copy of Social Media Media Ethics Made Easy at  Business Expert Press

Available at Amazon: http://amzn.to/2t2wFrQ

Print Price: $34.95

E-book Price: $19.95

Year of Copyright: 2017

Number of Pages:  120

Print ISBN:  9781606498521

E-book ISBN:  9781606498538

Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it.

The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.

Joe Barnes is a highly sought-after digital media marketing strategist, conference speaker and trainer. He consults on major media, social/digital media, strategic communications, public relations, and marketing initiatives. His clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. Joe understands and leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement. He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. Joe is known for his passion for innovation and the customer experience, combined with a sound understanding of consumers, social networks, and brands. As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism. He’s an educator at Seattle University; has an MA Degree; is quoted in two books; is on several boards; and is a certified Leadership Trainer.

Contact Joe Barnes about speaking to your group: joe@digital3000.net

Every Minute of Every Day!

It's Time to be Thankful --- Not Angry.

#PRAYFORDALLAS

Quote of the Day

“Just because you have a lot of data, doesn’t mean you have insights.” 

Quantcast's Konrad Feldman

How People Use Social Media at Work!

PEW is out with a new study giving us some great insights into how people are using social media at work.

"The new Pew Research Center survey finds that social media plays some role in the lives of many American workers – but that role is not always clear-cut or entirely positive."

Quoting from the report:

Workers turn to social media for a range of reasons while at work, with taking a mental break being among the most common.

34% use social media while at work to take a mental break from their job
27% to connect with friends and family while at work
24% to make or support professional connections
20% to get information that helps them solve problems at work
17% to build or strengthen personal relationships with coworkers
17% to learn about someone they work with
12% to ask work-related questions of people outside their organization
12% to ask such questions of people inside their organization


Some 14% of workers have found information on social media that has improved their professional opinion of a colleague; at the same time, a similar share (16%) have found information on social media that has lowered their professional opinion of a colleague.

Many employers now have rules for how employees use social media at work.

Policies that regulate how employers present themselves online outside of work may be expected to influence whether these workers use social media at all. However, this does not seem to be the case: Fully 77% of workers report using social media regardless of whether their employer has such a policy in place.

Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million!

Big news in Bloomberg and AdWeek: Snapchat has now reached over 150-million users each day.  This makes Snapchat more popular than Twitter when it comes to active daily users.

Bloomberg reports that "Twitter was once the largest social network after Facebook Inc. but has since been surpassed by Facebook’s other apps, including Instagram, Messenger, and WhatsApp."

Bloomberg goes on to report: "Snapchat has made communicating more of a game by letting people send annotated selfies and short videos. It has allowed people to use its imaging software to swap faces in a photo, transform themselves into puppies, and barf rainbows. (In March, Facebook said it acquired the startup behind an app called Masquerade, which offers similar photo-manipulation tools.) 

Snapchat encourages people to visit the app frequently with features such as the "Snapstreak," which counts the number of consecutive days they’ve been communicating with their closest friends. Snapchat’s other content, such as news and Live Stories, disappear after 24 hours.

About Joe Barnes

Joseph Barnes is a published author, educator, business and community leader, experienced in for-profit, nonprofit and higher education. He is currently a full time Lecturer in Marketing, Social Media Marketing, Business Communications, and Business Integration at Seattle University. He writes, tweets, and speaks about social media marketing, privacy, and the collection and selling of consumer data. He is particularly interested in helping businesses and organizations understand the Federal Trade Commission (FTC) requirements for disclosure, and how to create and implement a social media plan. As a strategic communications and marketing consultant, his clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. As a journalist he has provided leadership for teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Excellence in Journalism.  Joe is a past board member of Marketing Communications Executives International (Seattle), past member of (RTNDA) Radio Television News Directors Association, and a member of the American Marketing Association. He holds a Master’s Degree from California State University, Hayward, is quoted in two books, and is a certified Leadership Trainer.

In Memory

How To Protect Your Privacy Online!

Did you know you are being tracked every time you use your browser? Much of that information is being bought and sold to data brokers. An excellent resource is the story by 60 Minutes.

You can also learn about data brokers here: https://www.privacyrights.org/content/data-brokers-and-your-privacy

Here are some techniques to lessen the tracking:

1. Use the add-on Ghostery.

2. Use the add-on Disconnect.

These are excellent tools that begin to help.

Clear your cookies after each session. 

About Joe Barnes

Joseph Barnes is a published author, educator, business and community leader, experienced in for-profit, nonprofit and higher education. He is currently a full time Lecturer in Marketing, Social Media Marketing, Business Communications, and Business Integration at Seattle University. He writes, tweets, and speaks about social media marketing, privacy, and the collection and selling of consumer data. He is particularly interested in helping businesses and organizations understand the Federal Trade Commission (FTC) requirements for disclosure, and how to create and implement a social media plan. As a strategic communications and marketing consultant, his clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. As a journalist he has provided leadership for teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Excellence in Journalism.  Joe is a past board member of Marketing Communications Executives International (Seattle), past member of (RTNDA) Radio Television News Directors Association, and a member of the American Marketing Association. He holds a Master’s Degree from California State University, Hayward, is quoted in two books, and is a certified Leadership Trainer.

The Future of Drones!

BusinessInsider is out with a new report on the future of drones. Some of the important takeaways:

• The global commercial drone market will take shape around applications in a handful of industries: agriculture, energy, utilities, mining, construction, real estate, news media, and film production. 

• Most growth in the drone industry is on the commercial/civilian side, as the shift away from the military market gains momentum. The market for commercial/civilian drones will grow at a compound annual growth rate (CAGR) of 19% between 2015 and 2020, compared with 5% growth on the military side. 

• E-commerce and package delivery will not be an early focus of the drone industry. 

• Legacy drone manufacturers focused mostly on military clients do not have a natural advantage in the fast-evolving civilian drone market. 

• Proposed US regulation would effectively end the ban on commercial drone flights and would allow low-altitude flights of small drones within view of a ground-based pilot. The rules are unlikely to be finalized before early 2017. Some believe it will happen earlier. But we believe it most likely that widespread but heavily restricted commercial UAV flights will become routine sometime that year. 

• Technology barriers are at once a roadblock and a huge business opportunity. 

How much is the world changing when it comes to what people watch and where?

Last week the top TV program in the United States was “Little Big Shots,” with and audience of 12.81 million. (Variety).

By comparison, Justin Bieber's YouTube channel had nearly 161 million views and a six year old by the name of Ryan and his online video collection of toy reviews racked up almost 162 million views.  (Tubefilter.com)

TubeFilter.com (2016) Top 50 Most Viewed U.S. YouTube Channels. Retrieved from: http://www.tubefilter.com/2016/02/28/top-50-most-viewed-us-youtube-channels-02-26-16/