Create Social Experiences & Relationships!

Blake Cahill of Visible Technologies in Seattle recently spoke in one of my Word of Mouth Marketing classes at Seattle University. In his presentation, he had a great quote from David Armano from Logic + Emotion and here it is:

Don't market messages. Create social experiences. Design conversations.. and relationships.

I can't begin to tell you how profound this statement is. If you take away one key piece of information ... this is it.

Create social experiences. Design conversations.. and relationships.