MSNBC is out with a great story about a study showing 58 percent of the 480 executives surveyed said their companies do not compensate any employees or executives based on customer loyalty, satisfaction improvements or analytics. The study was sponsored by Satmetrix, the Net Promoter Company, and titled "Giving Customer Voice More Volume."
According to the study, MSNBC reports, "Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes."
According to the study, MSNBC reports, "Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes."
