Real Friends More Valuable Than Bloggers!

eMarketer is out with a story reporting on a Mintel study on Internet buying. Thirty-four percent of US Internet users who bought a product or service based on a recommendation got that tip from a friend or relative, while one-quarter bought based on advice from a spouse or domestic partner. Lower on the list were bloggers and chat rooms.

The most common reason that Internet users recommended a product or service was price, followed by quality and convenience.