A Unique Approach To Raising Awarness of Homelessness!

This is an absolutely brilliant idea! The New York charity Pathways to Housing wanted to raise awareness of the problem of homelessness so they tried a new approach. For three evenings they projected the image of a homeless man sleeping on the sidewalk and shivering in the cold in downtown Manhattan. Words also projected on the side of a building asked people walking by to send a text message to help get him off the streets.

Click to see the video

When someone sends a message, it triggers a new video and the man gets up. This is a great approach.