Digital 3000 -- Digital Media Strategies and Solutions: What's Wrong With TV News!

Tuesday, April 6, 2010

What's Wrong With TV News!

Okay so I must confess I spent much of my career in local television news as a News Director and I also consulted over 50 stations. I know how tough it is to gather, produce and air news in a pressure-cooker environment, but there are just some things that TV and Radio journalists need to think about----starting with the customer.

Here's an example. Every day I hear a piece of bad news and the anchor or reporter saying "Thanks to..." Come on. "The highway is closed thanks to an eight car crash that killed four people." You don't say "thanks to" when it's coupled with bad news. You might say "because," or something else, but not "thanks to."

Here's another one. Maybe it's just me but I've commuted by car my entire life. I have no idea what a "gore point" is. Heck, I don't even know if I'm spelling it right. Or how about the "collector distributor lanes." I just wonder why traffic people think we know what a "gore point" is and what the "collector distributor lanes" are.

Has anyone thought recently about the viewer or listener?

About Joe Barnes

Joe Barnes is a highly sought-after digital media marketing strategist, conference speaker and trainer.

He consults on major media, social/digital media, strategic communications, public relations, and marketing initiatives. His clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies.

Joe understands and leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement. He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.

Joe is known for his passion for innovation and the customer experience, combined with a sound understanding of consumers, social networks, and brands.

As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism.

He’s a lecturer at the Albers School of Business and Economics Seattle University; he has an MA Degree; is quoted in two books; is on several boards; and is a certified Leadership Trainer.

Contact Joe Barnes: joe@digital3000.net

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