Digital 3000 -- Digital Media Strategies and Solutions: How LEGO Connects With Fans!

Tuesday, June 1, 2010

How LEGO Connects With Fans!

From Andy Sernovitz and GasPedal...."Your target market isn't always your biggest group of talkers. For years, LEGO was focused on kids -- that is, until they realized adults had created their own community of enthusiasts. When LEGO started connecting these talkers, not only did they increase their word of mouth, they immediately helped their bottom line. Whereas kids were spending $20 a year on LEGOs, these adults were spending around $1,000"

Read more and see the presentation by clicking here.

About Joe Barnes

Joe Barnes is a highly sought-after digital media marketing strategist, conference speaker and trainer.

He consults on major media, social/digital media, strategic communications, public relations, and marketing initiatives. His clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies.

Joe understands and leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement. He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.

Joe is known for his passion for innovation and the customer experience, combined with a sound understanding of consumers, social networks, and brands.

As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism.

He’s a lecturer at the Albers School of Business and Economics Seattle University; he has an MA Degree; is quoted in two books; is on several boards; and is a certified Leadership Trainer.

Contact Joe Barnes: joe@digital3000.net

Need Help With Social Media?

It's true, we can do all of your social media for you at a very affordable rate.

Whether you are in real estate, construction, medical, education, nonprofit, a franchise, law, manufacturing, retail, finance, or agriculture, we can do it for you.

What do you get? You get experience. Social/digital media is too important to give to someone on your team with limited experience.

You save money. By outsourcing social media you save a staff position.

Want to see what we are doing or talk to one of our clients? Just let is know!

joe@digital3000.net

Booking Joe Barnes

Workshops, Consulting, Training & Speaking are now available as well as two-day workshops and on-going consulting.

They include the following:

· A full day of solutions for nonprofits: Includes special research from donors about what they want and don’t want on websites, how to build partnership packages, how to leverage social media, etc.

· How to develop a crisis communications plan for your organization.

· 25 Ways to Drive Traffic to your Website

· Social Media Ethics: How to create a plan of disclosure that protects your organization, yet leverages all of your social media marketing possibilities!

· Mastering Facebook: How to effectively showcase your company/organization and build your brand.

· Mastering Twitter: How to use Twitter effectively to build brand awareness and brand understanding, and customer engagement.

· Mastering LinkedIn: How to use LinkedIn for brand understanding and to generate revenue.

· Mastering YouTube: How to use YouTube effectively to build brand awareness and brand understanding, and customer engagement.

· Creating compelling breakthrough content for less: How to create compelling commercials and stories for less than $100!

· Writing Scripts That SELL! You will learn: Key Words to Use, Developing an Approach That Allows You to Control the Flow of the Conversation, How to Influence Your Prospect, How to Close the Deal, Making the Most out of the Time Allotted to You.

· The Best Media Relations Training Session You'll Ever Attend! This is an exclusive on-site workshop. You will learn how to get stories covered, how to "manage" the media, and how to improve media relations skills at all levels of your organization.

· "Crucial Conversations:" How to turn emotional conversations into compelling, meaningful, relationship-building conversations.

* Workshops include binders with all materials.

* 15 people per class

Click Here to email Joe Barnes

Digital 3000 -- Digital Media Strategies and Solutions

Tuesday, June 1, 2010

How LEGO Connects With Fans!

About Joe Barnes

Need Help With Social Media?

Twitter

Contact Joe Barnes

Subscribe For Updates From Joe

Need Help Executing Your Social Media Strategy?

Booking Joe Barnes

Special Articles for Download

Follow Me on Pinterest!

Search This Blog

Books, Blogs & Sites

Labels