Friday, August 20, 2010

Many Find Social Media Challenging!

eMarketer is out with an important story about how the social media landscape is for marketers today. A May 2010 survey from staffing firm The Creative Group found that 65% of US marketing executives considered it at least somewhat challenging to keep up.  

According to eMarketer, "The Creative Group found marketing executives relied most on conferences and seminars along with industry networking events to learn about social trends. Relatively few depended on actual social sources such as Twitter, Facebook or LinkedIn, and just 7% said they kept up to date through blogs."