Wednesday, April 6, 2011

Is Mobile Video Taking Off?

This just in....the total number of US mobile video viewers is now just shy of 25 million from 15+ million in 2009, according to eMarketer and Nielsen. 


Mobile viewers are spending more time with the medium: "Viewers ages 13 and older spent an average of 4 hours, 20 minutes per month watching mobile video during the second half of 2010, up from 3 hours, 15 minutes in Q3 2009 and 3 hours, 37 minutes in Q4 2009."