Among some of the videos they shared in the presentations I thought you would enjoy seeing---a very creative video for Purple, a wine bar and restaurant. The idea was to create a video that could create some "buzz," look hip, and they had a great reveal.
Another group wanted to jazz up Dick's burgers in the Seattle area. They had a great strategic plan. They also keyed in on creating videos, similar to what McDonald's has created in this version:
And one other group suggested their "talkers" for word of mouth be Seattle influencers, and thought the following video by Chase Jarvis was the inspiration: