Word of mouth as a marketing force still trumps social media according to a new study by
Georgetown University's Center for Social Impact Communication and Ogilvy Public Relations Worldwide.
New findings from the Dynamics of Cause Engagement study show that while Generation Y is significantly more likely than older counterparts to use social media to learn about causes, more than 4 in 10 Americans age 18-29 still get their information from family (48%), friends (46%) and TV (45%).
Nearly two-thirds of Americans (62%) report that being told in person is the way they are typically informed of causes and social issues in which others want them to be involved.
For more information, visit csic.georgetown.edu.
