The Magic of Digital Storytelling!

As you read through many of my posts you have seen that I talk frequently about the powerful magic of storytelling. Using digital tools you can create powerful digital "experiences."

Always look for the "nuggets," not just something that you can replicate or seeing a video and thinking "we can't don that." Look for the inspiration, the little ideas and build on those.

With that in mind, here's a very funny foreign commercial with some great surprising reveals.