By the numbers, engagement is growing:
- 695 MILLION - Number of Facebook users.
- 148+ MILLION - Number of LinkedIn users.
- 140 MILLION - Number of tweets created each day.
- 2.5 BILLION - Number of visits Facebook, Twitter and LinkedIn together received in one month alone.
- 164 MILLION - Number of active blogs.
By generation----GenX (34- to 45-year-olds) —the first generation to grow up with PCs—are plugged in and media-savvy.
A new eMarketer report indicates this group is as comfortable with digital as with traditional media. “To effectively engage with Gen X, brands need a strategy that incorporates multiple channels—including mobile, social and online video—with authentic, relevant messaging,” the report notes.
