Digital 3000 -- Digital Media Strategies and Solutions: Big Changes at Girl Scouts!

Wednesday, July 7, 2010

Big Changes at Girl Scouts!

From ABC News....Nearly 100 years old, The Girl Scouts of the USA say they’re showing some signs of aging. “We heard that our logo looked a little tired, weathered, worn and discolored. Like it been out on the picnic table all summer,” reveals Laurel Richie, Chief Marketing Officer and Senior Vice President at GSUSA. The organization says they’re giving themselves a makeover, inside and out, in an attempt at revitalizing and re-energizing its brand to reach a new generation of girls.

Read about the changes.

About Joe Barnes

Joe Barnes is a highly sought-after digital media marketing strategist, conference speaker and trainer.

He consults on major media, social/digital media, strategic communications, public relations, and marketing initiatives. His clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies.

Joe understands and leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement. He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.

Joe is known for his passion for innovation and the customer experience, combined with a sound understanding of consumers, social networks, and brands.

As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism.

He’s a lecturer at the Albers School of Business and Economics Seattle University; he has an MA Degree; is quoted in two books; is on several boards; and is a certified Leadership Trainer.

Contact Joe Barnes: joe@digital3000.net

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Workshops, Consulting, Training & Speaking are now available as well as two-day workshops and on-going consulting.

They include the following:

· A full day of solutions for nonprofits: Includes special research from donors about what they want and don’t want on websites, how to build partnership packages, how to leverage social media, etc.

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· 25 Ways to Drive Traffic to your Website

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· Mastering YouTube: How to use YouTube effectively to build brand awareness and brand understanding, and customer engagement.

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* Workshops include binders with all materials.

* 15 people per class

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Digital 3000 -- Digital Media Strategies and Solutions

Wednesday, July 7, 2010

Big Changes at Girl Scouts!

About Joe Barnes

Need Help With Social Media?

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