From "Engage Moms" and MediaPost....The majority (43%) of Moms said they book the vacation one to three months in advance -- when schools, activities and work schedules become clearer. Moms plan on spending about the same or less than they did last year, while a small minority will be spending more. Their budgets generally range from $500 - $3,000, and families will be staying closer to home.
Moms discussed the most important factors for them when booking a vacation: price was first and then location/destination.
Moms discussed the most important factors for them when booking a vacation: price was first and then location/destination.
For marketers attempting to reach vacationers this summer:
* The economy still plays a factor in vacation plans for families -- many Moms will choose to spend less overall.
* The economy still plays a factor in vacation plans for families -- many Moms will choose to spend less overall.
