How the Recession is Affecting Our Habits!

Deloitte is out with a new study showing how the recession has changed how consumers shop for and perceive food and brands.

Results indicate that even when the current recession finally ends, US consumers plan to maintain the more cautious and bargain-oriented shopping habits they have developed during the past few years. What's more, in response to the recession, consumers are increasingly using loyalty cards and coupons, to save money. Two-thirds of US consumers have bought more generic brands in the past six months to save money.