NEW: Most Marketers Don't Know How to Use Social Media???????

I knew it was bad, but I was shocked to find out it was this bad: A new survey by Alterian  reveals that 7 in 10 marketing professionals either have very little to no understanding about relevant social media conversations around their brand or clients’ brands---or use a few ad-hoc tools (39%).

This is just crazeeeeeeeeeeeeee.  With Facebook the size of the 3rd largest country in the world, word of mouth marketing ranked #1 about the power of social media marketing, how can this happen? According to Marketing Charts, "....it seems that the majority need some help seeing the value in executing this strategy [social media] across multiple channels.
 
Call! I'm here to help!