Tuesday, January 18, 2011

Revealing Study on Our Internet & Social Media Habits

The PEW Research Center is out with a revealing study on the Internet and social media. 

The research shows that "the internet is now deeply embedded in group and organizational life in America." The report goes on to reveal that, "80% of internet users participate in groups, compared with 56% of non-internet users. And social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants."

The majority of Americans, both online and offline, also said the Web had improved the ability of groups to gain attention, raise money and impact society at large.