Wednesday, January 5, 2011
It's the Relationship Economy!
As most of you know I've spent the last several years in the nonprofit world, in marketing, fundraising, building attendance for a science center, and in product sales. The one common denominator in all of this is relationships. Whether you are in sales, marketing, the financial sector----for profit or nonprofit---it's all about relationships.
You need to have the communications skills to connect with people at all levels quickly----from the heart. If you're faking, they will see right through you. If you're real, they will notice.
First impressions count. How do you look, do you smile, connect with a genuine handshake or a slick one? Do you genuinely care about the other person and convey that?
This blog is about creating community and a two-way dialogue with customers by using social media, but it's also about what you do in real life.
If you remember one thing, please remember this: Nothing is more important than building relationships with the people you come to meet and get to know.
You need to have the communications skills to connect with people at all levels quickly----from the heart. If you're faking, they will see right through you. If you're real, they will notice.
First impressions count. How do you look, do you smile, connect with a genuine handshake or a slick one? Do you genuinely care about the other person and convey that?
This blog is about creating community and a two-way dialogue with customers by using social media, but it's also about what you do in real life.
If you remember one thing, please remember this: Nothing is more important than building relationships with the people you come to meet and get to know.