1. Search the Internet for reviews of you, your business, products and services and see what others are saying. When you find comments, good or bad, respond right away.
2. When you create your profile you need to make sure it consistently reflects the brand you want to portray.
3. If you don’t know who your target audience is, how can you know how to tailor your [social media] marketing strategy?
4. Social media is about building relationships. People always respond best to those who reply quickly to inquiries.
5. The biggest mistake made with social media is inactivity.
I will add one more: Make your posts relevant and interesting to your followers. It's about them, not about you.
