Thursday, May 12, 2011

Cute Way to Use Video on YouTube to Get Publicity!

Content IS the future. How many times can I say that??


Here's an interesting example that demonstrates a partnership between Starbucks and the group Broken Bells. In this YouTube video you'll hear the music of their latest album and a cute, tough set of judges. In the process the video pulls you in and what happens? You keep listening to the music longer.